AMAZINGTOYS® Brand Kit
Logo, colours, typeface and photos of the AMAZINGTOYS® Store for press, partners and event organisers. All files in original quality, plus a few rules so that our logo looks the same everywhere.
The logo
The wordmark is our main logo. Use the SVG if possible, it stays sharp at any size. PNG with a transparent background works for office use and social media, PDF for print.
Wordmark
Main logo for website, print, sponsorship and press.
Short form AMAZING
For narrow spaces such as banners and headers.
Black and white
For black-and-white printing and labels.
Symbol and icons
The “A” represents AMAZINGTOYS® on small surfaces: app icon, profile picture and favicon.
Symbol A
Cut out, for your own backgrounds.
Symbol A black and white
For single-colour use.
App icon
Square on orange, for apps and profile pictures.
Round app icon
Cropped round for social media profiles.
Favicon set
For browser tabs, bookmarks and the home screen.
Link preview
Preview image for shared links and posts, 1200 × 630 px.
Colours
Red and yellow come from the logo, orange is our brand colour on the website and in the app icon. Click a code to copy it.
Logo colours
Upper half of the letters
Lower half of the letters
Outline around the letters
Shadow and outer outline
AMAZINGTOYS.CH subline
Website colours
Buttons, app icon and surfaces
Headings and dark surfaces
Body text
Background of cards and sections
Easy-to-read combinations
Dark text on orange, yellow and light grey, white text on navy and red. All combinations achieve a contrast of at least 4.5:1 (WCAG AA).
Typeface
The logo has its own typeface. On the website, text is set in Ubuntu and Lato.
Komika Title
The typeface of the AMAZINGTOYS.CH subline, for the logo and short titles in the logo style. Freeware from Apostrophic Labs, available from Font Squirrel.
How to keep the logo recognisable
Four simple rules so that the logo looks the same everywhere.
Clear space
All around, at least as much space as the height of the AMAZINGTOYS.CH subline.
Calm background
On white, orange, navy or a calm area of a photo.
Adequate size
Wordmark from 120 px wide, from 30 mm in print. The “A” from 24 px.
Original files
Use colours, outline and shadow exactly as supplied.
Spelling
In text, we write AMAZINGTOYS® and AMAZINGTOYS® Store, and the web address in lower case: amazingtoys.ch.
Photos of the AMAZINGTOYS® Store
A look inside the AMAZINGTOYS® Store at Zweierstrasse 123 in Zurich. Free to use for reports about AMAZINGTOYS®, with the credit “Photo: AMAZINGTOYS®”.
AMAZINGTOYS® Store, view into the shop (2023)
Photo: AMAZINGTOYS®
AMAZINGTOYS® Store, centre aisle with displays (2024)
Photo: AMAZINGTOYS®
AMAZINGTOYS® Store, panorama from the entrance (2024)
Photo: AMAZINGTOYS®
About AMAZINGTOYS®
Ready to copy for articles, programme booklets and partner pages.
Short
Detailed
AMAZINGTOYS® buys cards and entire collections and submits valuable cards to the grading service PSA on behalf of collectors.
At a glance
- AMAZINGTOYS® Store
- Zweierstrasse 123, 8003 Zürich
- Opening hours
- Tue to Fri 14:00 to 19:00, Sat 12:00 to 19:00
- Online
- amazingtoys.ch
- Since
- 2004
Planning something special?
For press enquiries, partnerships, events or files in a different format, write to us. We will get back to you as soon as possible.
Brand Kit v1.0 · As of 14 September 2026